altus

mockumentary, bremen 2014
corporate design for fake company

>> website altus-zukunft.de/
>> altus spot







The project is based on the fiction of a startup company: Bringing social responsibility into the cultural industry by re-establishing the „lost voice“ of Europe’s musical history - the castrato. Young orphans from Moldavia receive a musical education and can - if talented - be granted a scholarship for an academic study of singing. A medical treatment replaces the cruel approach of ancient practices. The expected income will be shared with the current orphans in Moldavia - providing a better education and living facilities. The project consists of a press-conference, three days of marketing in the city and finally a concert (“the angel’s cry - Barock mit Pomp, Drive und Schmelz“), which combines semi-staged baroque-arias, a professional presentation of „Altus“ and lecture of the documentation.



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