publikumsreanimation // 2005

idea: poster and leaflet // reactivation of the theatre audiance





theatre was once an extremely lively place of communication. it provided room for the exchange of views and statements; people met to discuss their daily problems in theatre as those were reflected in the performances. people were involved in the acting on stage, there was a dialogue between audience and art. it was the place for catcalls, drinking, prostitution, loud laughing, screaming and fights. somehow the audience was the king of the theatre. the audience decided what and who they wanted to see on stage and were interrupting the play if they didnęt like it.
At the end of the 18th century this relationship between art and audience changed a lot. from that on, the audience was supposed to become a disciplined group of people. every theatre was controlled by a special theatre police. silence and order became new chracteristics of the theatre visitors. any kind of statement was prohibided. at the same time artists became more self-confident and obtained the authority in the theatre. the audience was educated and incapacitated.
since that time things havenęt changed back. today a visit to the theatre still means discipline, following of old rules, habits and restriction. the typical audience is similar to a pattern: people fixed on one point, withdrawn, not involved, motion- and emotionless observers without any individual character. “publikumsreanimation” aims the reactivation of the audience and tries to bring back the original liveliness of dialogue and involvement.
the project is devided into two parts: a poster/ brochure and five objects that reflect the subjects discussed in the brochure: the poster shows the audience. everyone looks the same. with the poster you get stickers consisting of individual shapes of eyes and mouths that can change the uniform heads on the poster into individual personalities. on the backside of the poster is the text of the brochure. it is describing the audienceęs history and is related to five objects which show examples and instructions about how you can change your behavior and get more involved in the theatre. the first article is about applause and how to change the sound of clapping your hands together. further there is a text about lonely neighbours in the audience room and one “staring in one direction”. a self-made opera glass that contains a mirrow helps you to change your view about 90 ° to your right or left. there is an article about talking in the audience room combined with a special lipstick that emphasizes the audienceęs silence. the last chapter is about the seperaton of audience and actor and the curtain that is deviding the theatre into two worlds.

format: 0,90 x 0,48 cm
technics: silk-screen printing
material: shining silver paper
colour: phosphorescent orange colour that is gleaming in the dark


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